ISSN : 2287-9099
test_cjh 초록
신규 논문 테스트_06_긴급투고
abst
일반심사 테스트 글자 제한 확인 / 일반심사 테스트 글자 제한 확인 / 일반심사 테스트 글자 제한 확인 / 일반심사 테스트 글자 제한 확인 / 일반심사 테스트 글자 제한 확인 / 일반심사 테스트 글자 제한 확인 / 일반심사 테스트 글자 제한 확인 / 일
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The present study investigates the impact of perceived value metrics in driving satisfaction and behavioral intention to use e-resource among its users. Utilitarian, hedonic, uniqueness, epistemic and economic are key values selected for the purpose of investigation in the study. This empirical study is carried out through a survey and responses have been analyzed using structural equation modelling (SEM). The target group is selected by means of simple random sampling (users of e-resources in selected business schools). Findings of the study reveal that utilitarian values, hedonic values, epistemic values and uniqueness values have a significant impact on the usage intention of e-resource, however economic values reflect an insignificant relationship to intention to use e-resources. The study is a distinctive piece of work on investigating the most and the least significant value(s) associated with satisfaction and usage intentions of e-resources.